BrandOS
Check your workMake somethingPhotos and fonts
01Logo & Mark
LogoMarkSafe SpaceColor UsageMisuse
02Typography
PP TelegrafInstrument SansSpecimens
03Colors
Primary
04Brand in Action
Examples
Download press kitDesigned by
02

Typography

Typography carries most of the Deconflict voice. Two typefaces, set with generous size and tight tracking, keep the brand calm, precise and easy to read, whether it is a single word on a dark field or a paragraph of investigative detail.

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PP Telegraf

PP Telegraf by Pangram Pangram is the primary typeface. It leads at display sizes, giving headlines, statements and labels their presence.

PP Telegraf

Instrument Sans

The secondary typeface, used for body copy, captions and interface text where type runs small.

Instrument Sans

Specimens

PP Telegraf has a tall x-height, compact ascenders and descenders, and discretionary ligatures for pairs like fl and tt. The character set covers Latin Extended across 24 styles and 429 glyphs. The examples below show the typeface at work across metrics, the alphabet, editorial settings and physical signage.

PP Telegraf vertical metrics: ascender, cap height, x-height, baseline and descenderPP Telegraf Regular alphabet, uppercase and lowercasePP Telegraf ligatures for fl and ttPP Telegraf in use: the word Clarity next to Finance Green and Dark panelsPP Telegraf editorial setting on Neutral Beige with highlighted phrasesPP Telegraf on physical wayfinding signage and in a product feature list
01. Logo & Mark03. Colors
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