Logo & Mark
The Deconflict logo pairs a faceted geometric mark with a wide, capitalised wordmark. The mark is precise and contained; the wordmark is open and legible. Together they read as calm, technical, and trustworthy at every size.
Logo
The full logo combines the mark and the DECONFLICT wordmark on a single baseline. The mark is a pentagonal form cut from overlapping facets: an outer shield and an inner core, resolved into one shape. It stands for two perspectives brought into alignment, the moment ambiguity becomes clarity.
The wordmark is set in extended capitals so it holds its own next to the mark.
Mark
Safe Space
When using the logotype, please follow these placement guidelines. Below is the primary layout. The clear space boundary around the wordmark should be respected: it is proportional to the mark width.
Color Usage
The logo is used in five combinations only: Black on White, White on Black, Finance Green on Dark, Black on Finance Green, and Black on Agency Blue.
Black here is pure #000000, not the Dark green-black used for surfaces.
Do not place the logo on other colors, photography or gradients without a solid field behind it.
Misuse
To maintain the integrity of the brand, always display the wordmark with optimal contrast and legibility. The examples below demonstrate unsuitable usage.
Only use the official color combinations.
The logo must never be rotated or skewed.
Don't alter the dimensions of the logo.
Never use any effect that alters legibility.